Here’s the brand new video for Apoc’s brand new song called Brand New Thing. Because we all need new things, right?
Originally from from Chicago, but currently residing in Astoria, Queens, where the rapper claims to be able to see America on a clear day, Apoc shares an interesting take on the rebranding of branding and the consumers desire to consume. From our phones to computers there’s a steady stream of Brand New Things we simply must have. It’s kind of apt that Apoc‘s new song is called Brand New Thing, and there’s a cool new video for that too, until the next one comes out.
About Apoc – Originally from Chicago, Apoc’s music, art and journalism have brought him all over the world and afforded him the opportunity to perform alongside many of his heroes and esteemed contemporaries, from Slick Rick to Busdriver to Lupe Fiasco. He’s had music featured on a number of TV shows including MTV’s Jersey Shore and been invited to play a variety of festivals including POP Montreal and NXNE. Since releasing the acclaimed “Make Horns!” EP in 2013, he’s spent time living in Ljubljana, Slovenia; Telluride, Colorado; Three Rivers, Michigan and Preston, England. His restless spirit is currently recording strange new songs in Astoria, Queens.
About the author | Will Harrison
Founder of The Unheard Nerd. A husband and father of two girls, Will is a fan of Nerdcore Hip-Hop, a comics fiend, a podcast host and champion of independent nerd culture. | Follow will on twitter: @TheUnheardNerd