Essex cult, folk hero, Beans on Toast, is making a statement with his latest video for the track ‘Alexa’.
The introduction to the song is in itself a cunning plan to perplex the digital snoop sitting in our homes: “This one’s got an intro that goes “ALEXA play Beans on Toast… ALEXA” so nobody can listen to it on their Amazon Echo.”
With a dry wit running through his lyrics, Beans dissects the disparity between society’s desire for online privacy whilst willingly placing ever-monitoring home assistants within our homes. Our digital home-helps allow us to find entertainment and make purchases with ease.
In a standout line Beans sings of his Amazon deliveries, they come ‘Individually wrapped in cardboard packaging, five times the size of the item it was carrying’. To reflect this truth, much of the video was made with cardboard boxes from Amazon deliveries.
‘Alexa’ is taken from Beans on Toast’s forthcoming new album ‘A Bird in the Hand’ due for release on December 1st. The release forms the artist’s tenth studio album and is produced by Mumford & Sons’ Ben Lovett.
A record store tour is taking place to promote the new album with free entry for those who pre-order. Tickets are also available from the link above. Dates take in the first week of December.