How grown up is Grown Up? A new album from Beefy.
In my recent interview with Beefy we discussed him being perceived as Nerdcore’s little brother, how many of us who have followed his progression from a fan of the genre to being a fully fledged and respected rapper who has appeared as a guest artist on the albums of some of the bigger known names including the godfather of Nerdcore himself, MC Frontalot. Yet despite his hyper critical view of his own material and humble nature it seems that Beefy is acknowledging his growing maturity, not only in his personal life – much of which forms the basis for his new album Grown Up – but also as an artist within a niche genre where the new breed regard him as something of a veteran. It makes sense given the level of output Beefy has produced in the last decade, a period of time that has seen many Nerdcore artists come and go.
So how much more grown up is Grown Up over his back catalogue? Music aside, the cover artwork is far removed from Beefy’s previous releases, gone are the cartoon drawings of the man with the many obvious nerdy references (though a variant cover in this vein is available for the collector), in it’s place a digitally manipulated photo of Beef rapping, which is as simple as it is impactful. For me, personally, it makes a statement that backs up the title of the album.
For the first time in his lyrics you’ll find laid out the life of a family man. His contentment with married life and his status as a father figure to his adorable step-daughter is apparent and referenced with frequency throughout though at times juxtaposed with a what if scenario. What if all of this baggage was gone? As you’d expect familiar nerdy themes are in situ, video games and tv shows as exhibited on Hear Me Roar, a previously released Game Of Thrones track.
Despite the album taking a year or more to complete there is a continuity gluing the twelve tracks together that comes from the input of a single producer, rather than many contributing beat-smiths you’ll find on previous releases. In this instance the man behind the controls is Mustin, a long time collaborator with Beefy driving the full album for the first time. The result is a well mixed body of work with a natural progression throughout. Personally I question the choice of opening the album with a track that features two of the genres biggest names, MC Lars and Mega Ran. For me the opening track should be a celebration of the title artist, this is diminished somewhat by having such high profile guests but is indicative of Beefy’s reluctance to hype himself. Other guest vocals come from some familiar names including Adam Warrock, Mikal kHill, Wheelie Cyberman and Former Fat Boys.
What we find on Grown Up then is a huge progression. A well produced album, solid vocals, strong guest vocalists and a far more mature set of lyrics delivered with the enthusiasm of a man happy with his lot in life. A triumph for Nerdcore’s big brother Beefy and his most accomplished work to date.
Grown Up is available to download now from Beefy’s bandcamp page for a respectable $9.99.
Hear my interview with Beefy now as we discuss his journey into rapping, Grown Up, family life and Brixton Beefy.