Yet another victim of the Coronavirus outbreak is Vin Diesel’s latest movie, ‘Bloodshot’. The film will be rushed to VOD this month.
As the effects of Coronavirus further restrict public movement, the knock in effect is ever further reaching. Yesterday we reported that Marvel Studios had taken the decision to delay the release of ‘Black Widow’ indefinitely. As more cinema chains move to protect the health of their employees and adhere to government guidance regarding social gatherings, the opportunity for people to see the film is diminished.
Marvel fans are disappointed, but they will, at least, have the opportunity to witness the film in cinemas. Albeit at a later date than anticipated. Spare a thought though for the films that received their release on the big screen just as the pandemic reached it’s optimum disruption.
Vin Diesel’s latest action role finds him playing the titular superhero in ‘Bloodshot’, a comic book adaptation. The film was released on March 11th in the UK and a couple of days later in the US. The worst possible timing. Movie goers are rightly staying away from theatres this week, following the advice provided by health officials in an attempt to restrict the spread of Caronavirus. The matter is compounded by cinema chains locking the doors until the pandemic passes.
All of this means that ‘Bloodshot’ is yet to recoup even $10 million of it’s estimated $45 million production budget. With no way of generating profit from a cinematic release, Sony Pictures have had to rethink their release strategy.
In a bid to break even, the decision was made to bring the video on demand release date for ‘Bloodshot’ forward. Film fans will now be able to view the movie from the comfort (and isolation) of their own homes from March 24th.