Micro Machines, the miniature cars, planes and boats are set to return to toy stores this Autumn with high hopes for global success.
I’m not sure how well the term ‘wet break’ translates to other countries. In Britain it’s how we describe a break between lessons at school, but where the weather is so bad (usually raining) that kids have to remain indoors rather an tear around the playground.
It didn’t happen very often when I was a kid. Even a moderately heavy downfall wasn’t usually enough to initiate ‘wet break’. Only when the heavens truly opened would we wait to see if the break bell would sound once (normal), or twice… ‘Wet Break!’.
It was a time of excitement, something out of the ordinary. An opportunity to turn the classroom into a race track for our Micro Machines.
I would have been between the ages of eleven and thirteen when Micro Machines were of peek interest to me. I didn’t have many, but the few I had I cherished. Later on I’d fall in love with Star Wars iterations.
Several things have passed me by since I was thirteen. Firstly, at some point the manufacture of Micro Machines ceased. Secondly, the second coming was announced. Lastly, that the original toys have become somewhat sought after collectables, especially in good condition.
The news of a return for the tiny automobiles broke at the New York Toy Fair in February. Hasbro announced that they will be teaming up with Wicked Cool Toys, their original collaborators, to relaunch Micro Machines in Autumn 2020.
Co-Presidents of Wicked Cool Toys Michael Rinzler and Jeremy Padawer are excited to bring the toy brand back to market. Rinzler remarked: “Micro Machines is one of those amazing nostalgic brands that still has appeal 30 years later. There is huge potential to bring it back.”. Padawer added: “we believe Micro Machines will be a global phenomenon.“
I tend to agree. Highly collectable, a lot of fun to play with and, assuming the price point is reasonable, there’s no reason Micro Machines shouldn’t be a huge success. Perhaps we’ll see a resurrection of the hugely fun ‘Micro Machines’ video games too?