It’s Super Bowl time again and thanks to COVID-19, film marketing has taken a back seat.
Hi everyone, once again it’s time for the most watched sporting event in the American calendar. Unfortunately, with COVID-19 decimating the filming industry there are many films being delayed until everyone can get back into the cinemas like in 2019. These include such big tent pole events as Top Gun: Maverick and the latest James Bond entry, No Time To Die.
So understandably there won’t be such a huge presence of film marketing, although we may still get one or two teases of what’s to come. So for this year’s round-up, I’ve also included some of the best unique commercials that I also found entertaining that don’t particularly relate to film.
First off the block was Cadillac with the commercial for their all new electric car, the LYRIQ. Timothée Chalamet (soon to be seen in Dune) stars as Edgar, the son of Edward Scissorhands, and Winona Ryder reprises her role as Kim Boggs in this unofficial sequel to the classic Tim Burton film from 1990.
In the early 1990s Mike Myers and Dana Carvey played two recurring characters on the popular US television show, Saturday Night Live. Those characters were Wayne and Garth, two young rock fans who presented a cable access television show from the basement of Wayne’s parents house. These sketches proved to be so popular that the characters broke out into film with Wayne’s World and Wayne’s World 2.
Whilst Wayne and Garth have made special appearances in other programs, we last saw them on the aforementioned Saturday Night Live in 2015 to celebrate the shows 40th anniversary. Here they are again, looking distinctly older than I remember them, helping to advertise Uber Eats.
The Fast & The Furious team are back with a ninth instalment of the franchise. Director Justin Lin, who previously directed films 4, 5 and 6 in this series returns behind the camera along with stars Vin Diesel, John Cena and Charlize Theron.
In the latest film, which is held over and had a Super Bowl trailer last year, Dom Toretto’s crew joins together to stop a world-shattering plot led by the most skilled assassin and high-performance driver they’ve ever encountered: a man who also happens to be Dom’s forsaken brother, Jakob.
Fast and the Furious 9 is currently scheduled for a May release here in the UK and the US.
Nobody is a film in which a seemingly everyday father/husband takes revenge to defend his family. Here’s the synopsis:
Sometimes the man you don’t notice is the most dangerous of all. Emmy winner Bob Odenkirk (Better Call Saul, The Post, Nebraska) stars as Hutch Mansell, an underestimated and overlooked dad and husband, taking life’s indignities on the chin and never pushing back. A nobody. When two thieves break into his suburban home one night, Hutch declines to defend himself or his family, hoping to prevent serious violence. His teenage son, Blake (Gage Munroe, The Shack), is disappointed in him and his wife, Becca (Connie Nielsen, Wonder Woman), seems to pull only further away.
The aftermath of the incident strikes a match to Hutch’s long-simmering rage, triggering dormant instincts and propelling him on a brutal path that will surface dark secrets and lethal skills. In a barrage of fists, gunfire and squealing tires, Hutch must save his family from a dangerous adversary (famed Russian actor Alexey Serebryakov, Amazon’s McMafia)—and ensure that he will never be underestimated as a nobody again.
Nobody is currently set for a US release on the 2nd of April with the UK receiving it on the 23rd.
Director M. Night Shyamalan (The Sixth Sense, Unbreakable) brings us a chilling tale that sounds like it could have come from The Twilight Zone. In this new thriller entitled Old, a family takes a trip to a secluded beach but once thy arrive, they discover that they’re ageing rapidly, a lifetimes worth in just a single day.
Old will release on the 23rd July in the US with no UK release date as yet.
Raya And The Last Dragon is the latest offering from Disney Animation studios. In this gorgeous looking animated feature, Raya must go in search of the fabled last dragon to help restore peace to her homelands that has only known war.
The full trailer was revealed just last week and so this thirty-second spot acts as a reminder of the film’s release next month.
As with all things COVID-19 at the moment, Raya and the Last Dragon will see a limited theatrical release but will also premiere on Disney+ for an extra fee on March 5th, much like last years live action Mulan.
Whilst we are all scratching our heads in trying to work out what the hell is going on in the brilliant Wandavision, Disney+ release the full trailer for the next Marvel television instalment, The Falcon and the Winter Soldier.
Set after the events of Avengers: Endgame, The Falcon and the Winter Soldier will see Sam Wilson (Falcon), who you may remember was handed the mantle of Captain America, team up with Bucky Barnes (Winter Soldier) in a worldwide adventure that puts their abilities to the test as they fight the anarchist group the Flag-Smashers.
This was our first proper look at the new series in a full length two minute trailer, and it certainly looks like more impressive Marvel action entertainment.
The Falcon and the Winter Soldier will premiere the first episode on Disney+ worldwide on March 19th for a six episode run.
Meanwhile, here’s Matthew McConaughey as you may have never seen him before helping to advertise a new brand of the popular corn chips, Doritos.
Released in 1988, Coming to America saw Eddie Murphy as the Prince Akeem Joffer of the fictional African nation of Zamunda. Deciding that he is bored with his Royal pampered life, he decides to travel to the USA in order to find a woman he can marry, avoiding the arranged marriage back home.
This fish out of water story is a comedy classic and admittedly, I only just watched it for the first time last week and found it very funny and entertaining.
Now a sequel will see the crown prince return to America once more in order to find his son, the new heir to Zamunda. The full trailer went online just last week.
Coming 2 America was due to be released into theatres by Paramount Pictures but due to COVID-19, it will be streamed worldwide on the Amazon Prime platform on the 5th March.
That was the highlights of this year’s Super Bowl. As already mentioned, the worldwide pandemic has taken its toll on the many industries including that of film. Hopefully this time next year will have a much better outlook.