UK Hip-Hop duo Too Many T’s have built a reputation for high energy performances, honest engagement with fans and an innovative approach to self promotion.
South London based Leon Rhymes and Standaloft, collaboratively known as Too Many T’s, have carved out a well deserved reputation as one of the most exciting hip-hop acts performing today.
Since I first encountered them in a Streatham pub in 2012 the pair have established themselves as regulars on the European festival circuit, released their long overdue debut album and won the hearts of fans wherever they go.
Their DIY ethic and talent for embracing innovative methods for furthering their career has never been more evident than in their latest video. The song ‘Patterns’ is the last single to be taken from ‘South City‘, Too Many T’s first studio album released in 2017.
The accompanying visual for the song is the product of more than 600 hours of CGI production and rendering using an XBox Kinect, gaming software and hardware provided by Stuart Trevor AKA triff of 3D video and game studio Triffco. The result is a stunning, atmospheric video that presents the two rappers in a way never seen before.
The video for ‘Patterns’ debuts on ‘YouTube Premiere’, a new feature from the streaming platform, from 7:30pm today (November 6th – GMT). The countdown to the video can be found here, where live chat with Too Many T’s will commence from 7pm on the day.
Immersed in a digital landscape, Leon Rhymes and Standaloft become one with the unique and ever changing environment. This is a hip-hop video like no other.
In a statement the pair describe the results. “It was our ambition to create a dark, abstract world to enhance the deep, raw emotion attached to the song. It has been an amazing opportunity to experiment with a whole new way of creating a video, and with a gifted and passionate artist like triff who works in a very different area of technology. Together, we’ve produced a technologically-sophisticated and world-first video, within the budget constraints of independent artists.”.
The video will also be shown as a premiere event on the 8th, 9th and 10th of November as part of BBC Introducing Live. The event will hold a capacity of 5000 on London’s Tobacco Dock. For more information visit introducinglive.co.uk.
Visit their official website for more on Too Many T’s.