Comic book fans will have come across DC Comics’ plans to relaunch their titles, the comics giant calls this Rebirth, but what is Rebirth? Geoff Johns explains.
Like many you’re probably wondering what DC Comics’ Rebirth campaign is all about? There’s been a lot of speculation as well as cynicism from certain quarters which hasn’t gone un-noticed by DC’s publishers and CCO.
At the ComicsPRO Annual Membership meeting in Portland yesterday DC Entertainment Co-Publishers Dan DiDio and Jim Lee revealed the first official details of their Rebirth relaunch.
Dan Didio explained: “At DC we believe in superheroes, and what makes them great,. And, we also believe in the direct market and the core comics fan. Rebirth is designed to bring back the best of DC’s past, embrace the stories we currently love and move the entire epic universe into the future. We are returning to the essence of the DCU. With Rebirth we are putting the highest priority on the direct market and we will continue to create and cultivate new opportunities for retailers to thrive and prosper, grow readers, fans and customers.”
CCO Geoff Johns elaborates in this video.
What are your thoughts on Rebirth? Convinced, still sceptical? Can DC bring the magic back to the DCU? Drop us a comment below.